ELFORMULA Intensive Peeling Solution
Basic information
Product Category ：Beauty & Personal Care/Skincare/Serums & Essences
Unit Price ：$8.35 (Rp128.000) (Pricing for campaign)
Rating：4.9/5.0
Product link ： https://shop.tiktok.com/view/product/1729383875117483359?region=ID&local=en
Duration of campaigns：2022-11-18 ~ 2024-09-09
More Metrics Analysis （2024-09-09 to 2024-09-15）
GMV：$9.31m
Sales：814.3k
Impressions：3m
Engagements: 2.0k
Likes: 1.5k
More Details
The total number of Impressions was 3m, of which 300.9k were from ad placements, making up 10.03% of the total.
A total of 2,293 related ads videos were released, alongside 8,777 live streams and 5801 affiliates. Key affiliates included sv_ , Reizuka Ari, and Sadin, all of whom drove significant traffic. Notably, sv_ achieved total sales of 32,600 units.
More Analysis
The success of the ELFORMULA Intensive Peeling Solution can be attributed to several key factors:
- Effective Product Formulation: The product contains a blend of potent ingredients known for their skincare benefits:
·Glycolic Acid: An AHA that exfoliates the skin, promoting cell turnover and improving skin texture.
·Salicylic Acid: A BHA that penetrates deep into pores to clear out impurities and reduce acne.
·Gluconolactone: A PHA that provides gentle exfoliation and hydration.
·Centella Asiatica Extract: Known for its soothing and healing properties.
·Licorice Root Extract: Helps in brightening the skin and reducing hyperpigmentation.
- Affordable Pricing:
At a unit price of $8.35, the product is competitively priced, making it accessible to a wide range of consumers. This affordability, combined with high efficacy, likely contributed to its high sales volume.
- High Customer Satisfaction:
With a rating of 4.9/5.0, the product has gained positive reviews, indicating high customer satisfaction. Positive word-of-mouth and reviews can significantly boost sales and brand reputation.
- Effective Marketing Campaigns:
·Ad Placements: 300.9k impressions from ad placements, accounting for 10.03% of total impressions, helped in reaching a broader audience.
·Influencer and Affiliate Marketing: Collaborations with key affiliates like sv_, Reizuka Ari, and Sadin, who drove significant traffic and sales. For instance, sv_ alone achieved total sales of 32,600 units.
·Live Streams and Ad Videos: A total of 8,777 live streams and 2,293 related ad videos were released, creating extensive visibility and engagement.
- Strong Online Presence:
The product’s presence on platforms like TikTok, combined with engaging content and interactive live streams, helped in capturing the attention of potential buyers and converting them into customers.
- Campaign Duration
The extended campaign duration from November 2022 to September 2024 allowed for sustained marketing efforts and continuous engagement with the target audience.
These factors combined to create a successful product launch and sustained sales performance for the ELFORMULA Intensive Peeling Solution.
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